MIND MEDIA Cooperates With Ubisoft To Develop Biofeedback Sensor Technology For Stress Reduction Games
Roermond, Netherlands – June 22nd, 2010 - Mind Media BV, the world number one in medical biofeedback and neurofeedback technology has today announced its cooperation with Ubisoft, a world leader in computer games. On June 14th, Ubisoft announced Innergy, a unique wellness game, at the E3 in Los Angeles, which will be available to players on the PC and Mac® in early 2011. The game uses the new Innergy Sensor, which is based on technology from the Mind Media NeXus-10 series of physiological monitoring and feedback systems.
The Innergy sensor measures heart rate, HRV, blood flow and pulse and provides real time biofeedback to the player showing how their body and nervous system responds to breathing exercises. This interactive and playful game increases cardiac coherence and relaxation and decreases levels of stress. In short, playing computer games can increase your health, wellness and inner balance. The Innergy computer game is extremely easy to use and has opened new dimensions for life science based "edutainment".
Mr. Erwin Hartsuiker, CEO of Mind Media BV, explained: "When we introduced computer based NeuroBiofeedback training in 1992, almost nobody knew or understood what it was. Our vision remains that medical or neurophysiological equipment can be used for more than monitoring "disease". Our NeXus Biofeedback and Neurofeedback systems enable researchers to study the interaction of mind and body and how thought and emotion affect our state of health, wellness and performance. In other words we can monitor the physiological effects of cognitive functioning, behaviour and stress.
Clinicians, psychologists and therapists use the NeXus systems for Biofeedback training to reduce tension headaches, migraine, stress related problems like high blood pressure, hyperventilation, anxiety and even early stages of depression. NeXus can also help with ADHD and learning disabilities as well as enhancing performance in sports and business. We see a clear trend in the market where people now think twice before they automatically reach for medication or pills as their first solution.
We are honoured that Ubisoft has chosen to cooperate with Mind Media in the development of this new and exciting Innergy Sensor technology. We think this will change the way people play computer games.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit www.ubisoftgroup.com